Thursday, October 6, 2022

How to Build a Coaching Website on WordPress [Expert Guide]

 


Let’s say you’re a potential client considering hiring a life coach. You will find one that you particularly like. They spoke at local community centres: you’ll be amazed by their knowledge, style and presentation.

Then you go home, check their website, and find that this is a total idiot. Looks ten years old. Your browser has encountered an error.

Do you really want to rent this bus now? maybe not. How can they help you when they can’t even build a decent website?

If you are a coach, your website says it all about you. If you can’t build a great website, why would someone trust you to solve a problem they need to solve? Fortunately, building a tutorial website is easy when you use one of the most popular platforms: WordPress.

Why build a tutorial website on WordPress?

Before the pandemic, 48% of coaches had “frequent” personal contact with their clients. But the trend started to reverse. Since 2020, approximately 40% of coaches have only offered their services online . In a survey of trainers, the same statistic found that 77% of trainers expect the COVID-driven trend to continue for at least a year.

But it’s easy to say “online pivot” as if it were a flip that you could switch. Not every trainer might be lucky enough in their website building skills to say the same.

What makes WordPress so useful is that it provides the foundation for any website you might want to build. As a CMS – Content Management System – it has an overwhelming market share, and for good reason. WordPress is one of the easiest and most intuitive ways to manage your website.

WordPress helps you with everything: blog updates, newsletter subscriptions, page design, contact forms. If you want to offer tutoring services online, think of WordPress as the foundation for everything else you want to achieve. After installing WordPress, you can add as many add-ons or apps as you want to make your website do what you want.

  • Want to create useful “how-to” blog posts? You can do this in WordPress.
  • Want to publish a free newsletter with a scroll bar at the top to attract potential new customers? You can do this in WordPress.
  • Want to get excited about webinars? Integrate your social media feeds to automatically update your website? Schedule site updates weeks in advance?

You can do anything – if you have WordPress installed.

How to install WordPress on your website

Even if you are new to website building, the good news about WordPress is that it has become so common that some hosting companies (including us at HostGator) offer one-click installation. We know you want WordPress and we won’t make it difficult for you.

However, the question remains how to start. If you are a new customer with a new hosting plan, you can use One-Click Install and HostGator.

  • Log in to your Customer Portal .
  • Click . ) to create a website .
  • This will take you to a new page marked Create your website with WordPress.
  • Click to start .

Next see your HostGator manual for steps 5-1076. just joking. It’s really easy. But there is one more thing to do.

The site will automatically generate your WordPress login credentials and provide you with a temporary URL. Copy all this information down for reference. When done, click to go to WordPress . This is really the last step – you’re officially creating your coaching website on WordPress.

Watch this video for a quick overview of the whole process:

https://www.youtube.com/watch?v=8hO3di51UYg(* ) What should you add to your coaching website?

The temptation will be to populate your WordPress site with every add-on and plugin you can think of. It will be fun. But before we get started, let’s consider the meat and potatoes of the website itself.

Assuming you already have a domain name on your business card. If you gave this card to a potential coaching client, imagine what they would do next. Are they sitting at home, pulling out a business card and entering your domain name? If yes, what did you see? What

did you not see ? Here’s everything you should include when creating your website: Homepage

As a coach, your homepage needs to do two important things:

attract attention and build trust ( *). This makes every decision on the homepage of your website all the more important. If you’re not sure how it will look, use these two simple values ​​to guide your website design. Credibility.

On First, your website should list multiple sources where you appear, be it podcasts, local newspapers, or community associations. This instantly builds trust: if you’re not

  • somewhat trustworthy as a coach, it’s hard to get an offer. connect. A large photo should greet visitors above the fold – come in. In other words, above the point where we start scrolling down. The “mission statement” on the front page tells your potential coaching clients your purpose.
  • If you imagine a funnel that filters potential coaching clients to your Contact Us page, the home page is at the top of the funnel. This is the widest place. It answers the biggest question. It assumes that the visitor does not know you

. And it’s broad and wide-ranging, sparking curiosity about what kind of coaching you offer. Tutoring Services Page Once someone finds out about you, the next logical question is how to work together.

It’s tempting to put the blame on your prospects. But “contact me and we can fix it” isn’t ideal. You don’t seem to be doing this very often.

Your

service

page can help. You must include: a list of potential clients. Do you just want to mentor C-level executives?Are you open to individual clients? say clearly.

  • List your offer. Single Zoom meeting? Internet Conference? Public speech? No matter which coaching method you take, make sure your offer is clear.
  • A contact page Now let’s narrow down the channels. It’s time to get your prospects to take action.

Therefore, your contact page should be the easiest on the entire website. Visitors should only take one step forward: reach out. This means a simple contact form with name, email and text message.

If you offer a different service, you can customize the

WordPress contact form

to include a dropdown menu. This way, you can avoid vague messages from potential customers who aren’t sure what they want. As your coaching career progresses, you’ll find tools like this invaluable for properly qualifying prospects before they become clients and brag for too long. With the rest in place, you can start adding fun plugins and beautiful themes to make your coaching website stand out. WordPress Coach Theme Astra

Divi

. Billed as the “ultimate WordPress page builder,” Divi is a visual-based website builder that takes the guesswork out of designing page creation. After all, you’re in coaching, not web design.

. Do you have a growing clientele looking for a community of like-minded people? MemberPress could be the next step in your online evolution, allowing you to build a community focused on the concepts you teach.

, which make WordPress setup a breeze.

Casey is a Senior Director of Hosting Marketing and has been in the web hosting industry for 7 years. Regional working years. He loves skiing and loves being with the kids.

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